The Irizar brand

About Irizar Maroc


The year 1995 marked the beginning of Irizar’s internationalization. As a result of the technology transfer strategy in 1996, Irizar Morocco was created in Salé as a joint venture with an important local partner in the bus and coach sector. In April 2002, Irizar acquired 100% of Irizar Maroc’s shareholding. In July 2008, the new plant in Morocco was inaugurated in the city of Skhirat.

Irizar Morocco belongs to the Irizar Group, a group of companies with an international presence, which focuses its activity in the sectors of passenger transportation, electromobility, electronics, electric motors and generators, connectivity and energy.

The Group is made up of seven brands that develop their productive activity in 13 plants distributed in Spain, Morocco, Brazil, Mexico and South Africa. It also has its own R&D Centre.

Founded in 1889, today Irizar is a solid group with more than 2,850 people, with a turnover of 433 million euros per year (2020) and a commercial presence on all over the world, diversified geographically and industrially and in continuous growth, with a firm commitment to the brand, technology and sustainability.

Irizar, S. Coop is the parent company of the business conglomerate and its headquarters are located in the city of Ormaiztegi (Guipúzcoa-Spain), where Creatio, the Group’s Research and Development Centre, is also located.

Irizar Maroc has consolidated itself as the Group’s production centre to complete the manufacture of buses and coaches for Irizar Ormaiztegi and thus satisfy the demands of certain niche markets in Europe.

Irizar Maroc has a production capacity of 500 units per year and we ensure the same standards of quality and reliability of the vehicles manufactured in Europe. Irizar Maroc currently manufactures the Irizar i6, Irizar i6S and Irizar i3le models and exports its buses to Europe, Egypt, Senegal, Libya and Nigeria.

At the local level, the Irizar brand has become an essential reference point for any investment or purchase regarding coaches in Morocco as a symbol of profitability in terms of design, reliability, safety and comfort. It is currently the undisputed market leader.

Products and technology

Sustainable coaches and buses with the Irizar brand and technology


Our strategic lines include the development of Irizar brand and technology products and a clear commitment to increasing our technological capacity and industrial diversification.

We offer customers a high added value by providing products created and developed thanks to the knowledge of the whole group, and designed for the Premium segment, which provide a differential in safety, reliability, sustainability, technology, service and profitability.

This led to the birth of Creatio, the Irizar Group Research and Development Centre.  Creatio enhances the Group’s capacity for applied research and technological development for its products and systems.

Creatio works in long-term innovation, with a view to improving sustainable competitiveness in the future and generating wealth and employment as it grows.

Creatio combines the technological capabilities and synergies of the Group companies and is the result of the Irizar Group’s key strategy of a constant commitment to industrial innovation. It is currently working on more traditional projects such as systems integration and firmly supports the new development of integral coaches and Irizar’s electromobility line.


Customer's fidelity

By and for the customer


The brand is our greatest asset and an undisputed icon of our strategy to maximise the value of our customers, providing them with the best products and services tailored to their needs and offering them the guarantee of a solid project in which to trust. All this forms part of a strategy based on customer relations and building a direct relationship in order to gain their loyalty and trust.

We work hard every day to achieve a leading position in the bus and coach sector. Management excellence and the commitment of our employees to encourage communication, participation, self-management and teamwork in the search for an environment in which everyone can contribute something to the project according to their opportunities and dreams, as well as efficiency, are the key to our future success.

Design and innovation

The key pillars on which the strength of the Irizar brand is built


Design, innovation and the development of cutting-edge technologies and solutions on our buses and coaches are some of the pillars on which the Irizar brand is built and which form part of our culture and identity.

We are continually working on projects to improve the production plants, on the image of the facilities, on new technologies, on product and service innovation and on strategy and management, enabling us to have a flexible organisation that is always moving forward.

Increasingly intense efforts are dedicated to attracting knowledge and talent, thus increasing the capacity to create innovative products and cutting-edge technology.

The Irizar Group Research and Development Centre enhances the Group’s capacity for applied research and technological development for its products and systems. Creatio is committed to long-term innovation, with a view to improving sustainable competitiveness in the future and generating wealth and employment as it grows. We also collaborate with technology centres and independent institutes and engineering firms worldwide.

+ Industrial innovation

Its focus on the brand and integral products has seen Irizar make a firm commitment to industrial diversification and technology while also enhancing the quality and reliability of its products.  We are creating new generations of coaches which are leading the way in innovation due to always providing added value in terms of design, aerodynamics, comfort, safety, reliability, profitability for the operator, cutting-edge technology and systems.

In addition, Irizar is improving customer relations with its worldwide customers by adapting and customising all products and services to their needs, leading to enormous growth, particularly in Mexico and Brazil.

+ Technological innovation

Technological innovation is our strong commitment to the future.
The lines of research in which we are currently involved include the integration of body parts, the integration of multiplex systems and the massive incorporation of electronics (MMI).

What’s more, we are providing more in terms of safety by offering the Magic Eye, which is a technologically advanced assistance system developed by Datik, an Irizar Group company, which helps to minimise the risk of distraction and collision by detecting and anticipating situations using radar and artificial vision technology, thereby contributing to a more reliable and safe driving.

The DCB (Datik Computing Board) is a device capable of reading any information generated by vehicles, and the iPanelis a toolkit that uses the latest technology so that any customer may enjoy a central specialised technical support in order to optimise the performance and profitability of the fleet, in addition to performing a thorough monitoring of costs and efficiency.

We work to transform the data and simplify it so that it is useful when making important decisions, offering integrated and tailored solutions to the needs of each customer.
Similarly, EcoAssist is a fuel-saving solution that shows the driver a series of instructions that optimise his or her driving style. It provides efficiency data on fuel consumption and carbon dioxide emissions directly from the vehicle in order to assist in decision-making and optimising resources.

A global service that enables a better managed, safer, more efficient and sustainable transport.

+ Innovation in sustainability

Innovation in sustainability, protecting the environment and preserving the future for generations to come is one of our strategic priorities for the future.  We are therefore engaged in improving energy efficiency, optimising waste management in all our businesses and reducing the environmental impact of our business and our products, to help improve the health and quality of life of citizens.

Strength and growth

We build trust


Our commitment to customers, innovation and technology has enabled us to grow in size and capabilities, making us a strong international company that builds trust. Our future strategy is based on growth in the areas in which we operate, as well as on opening new markets, provided they contribute to profitable products.

The end goal of the industrial diversification strategy initiated in 2009 is to position the Irizar brand as a leader in innovation, renewing and expanding its range of products to increase efficiency and competitiveness in order to create wealth and employment.

Annual Report

More than 130 years of history